I stumbled upon Little Leaf Shop at its Logan Circle location last fall. I immediately fell in love with the brightly colored paper goods and the abundance of succulents in this shop. My passion for drawing leaves and cacti inspired me to embark on rebranding Little Leaf for my graphic design class. My objective was to create a friendlier, more playful logo. Through these pieces, I strive to represent the serendipitous quality of this store, functioning as an escape from the monotony of everyday life. 

Little Leaf Branding